Photo by Jeff Bottari/Zuffa LLC
UFC 251 was a huge success on pay-per-view and the prelim broadcast ended No. 1 for all cable programming this past Saturday night.
According to the Nielsen Ratings System, the UFC 251 prelims, which aired from 6 p.m. to 10 pm. ET, averaged 809,000 viewers over the four-hour broadcast with a .31 rating in the coveted 18-49 demographic.
While there was other programming on Saturday that had more overall viewers, the UFC broadcast was far and away the best in the 18-49 demographic, which helped the event end up at No. 1 overall on Saturday.
The only other sporting event to land in the top five was Premier League soccer that aired on NBC Sports.
Now the average viewers for the UFC 251 prelims were actually only fifth out of six pay-per-view broadcasts in 2020 but there are a number of factors that go into that number.
First and foremost, the UFC 251 prelims were four hours long, which often contributes to lower overall ratings. Typically, pay-per-view prelims run from 8 p.m. to 10 p.m. but with the lack of live sporting options, ESPN has been grouping many of the prelim broadcasts into one long show rather than splitting it up into multiple broadcasts.
Second, the UFC has been simulcasting broadcasts on both ESPN and ESPN+, which could also affect the overall viewership numbers. Because ESPN+ is a subscription based service, those numbers are not reported.
Overall, the UFC still has to be happy with the success of the show with improved ratings over UFC 250, which averaged 775,000 viewers.